The Founders Well · SOULwell

SOULwell  ·  Asbury Park

The Founders Well.

Five seats. One founding cohort.
Built for the entrepreneur or practitioner
who is ready to be seen.

Mariel Alvarado, SOULwell founder

The Well Sessions

My trained eyes.
On your business.

Twice a month, the founding cohort gathers — and I bring everything I have. Twenty years of entrepreneurial experience. A background in energy work, healing, and brand strategy.

The ability to see what's working, what's stuck, and what needs to shift — in your brand, your offer, your presence, and the energy underneath all of it.

This isn't a generic mastermind.
This is access to me.

The Founders Well

The innermost circle.

A small, curated cohort of practitioners, creators, and makers whose work the SOULwell community already needs — and who are ready to grow inside something being built with real intention.

This isn't a directory listing. It isn't a booth rental. It's a real seat inside a living ecosystem — where your work moves through the space, the community, and the calendar every single month.

Three to five founders. That's the ceiling.

Real visibility — the kind where people know your name, trust your work, and refer their friends — requires a real investment. In you. In your work. In what happens when the right people share a room.

Once the founding cohort is complete, The Founders Well closes. The rate locks. These become the people SOULwell is built around.

What you receive

Everything in The Inner Well —

workspace access, weekly movement, monthly healing ceremony, and community mastermind — and the SOULwell Passport — all social clubs, including Mahjong, book club, and more.

Plus

  • Monthly featured event — one 2–3 hour event, 100% yours. SOULwell builds your checkout page — you keep every dollar. Listed on the SOULwell calendar, included in the newsletter, social promotion from our channels.

The Well Sessions

  • Two sessions/month with Mariel
  • Real coaching, real insight, real eyes on your work
  • Quarterly Showcase participation
  • Access to our private retreat

Private space

  • 6 hours/month in our private room — sessions, recordings, content creation
  • Preferred booking + discounted additional hours

Retail placement

  • Up to 2 products in the SOULwell retail collection
  • Curated in-store display
  • Visibility inside the SOULwell ecosystem
  • Founders Well profile on the website
  • Products or books in the SOULwell retail collection
  • Promoted at daily movement classes + weekly newsletter

Legacy status

  • Founders Quarterly Gathering — open to the public, four times a year
  • Founding rate, locked for life
  • First access to new SOULwell offerings
  • Your name in the origin story
SOULwell sanctuary

Who this is for

Your people are
our people.

  • The practitioner who works with the body — the womb, the nervous system, the pelvic floor, the breath.
  • The healer, the coach, the counselor who holds space for the things people don't say out loud.
  • The maker whose work is an object of intention — jewelry, ceramics, beauty, art.
  • The creative whose lens captures something true — a photographer, a writer, an author.
  • The guide who helps people navigate relationships, parenting, life transitions.

If your work serves the whole person and your people are our people — that's the conversation worth having.

$977 per month

founding rate, locked for life
rises to $1,111 for future cohorts
five seats · application required

P.S. — If you're not sure this is for you, come in. Have a tea. Let's talk about your work. I'll know pretty quickly if there's a fit.